Define the campaign
Tell us about your website, audience and the pages you want to promote. Bring any existing content, brand guidelines and topics to avoid. Choose a starting package rather than guessing what volume alone can accomplish.
No mystery between
the brief and the report.
A useful campaign starts with the right questions. Here is how we turn your priority pages into an agreed publishing and reporting plan.
Make the scope specific
Confirm publishing formats, locations, permissions, writing requirements, target URLs, dates and the complimentary Web 2.0 allocation. Any additional costs belong here, before an order is accepted.
Review the content direction
Match each content angle to its destination. Review messaging and any required disclosures. Personal account owners publish their own approved content; supported Page roles can be used for authorised company publishing.
Check each delivered link
Record publishing URLs and test that the agreed destination link is present at the time of review. Separate pending or inaccessible items from completed work. Report Web 2.0 extras in their own section.
Review the month
Use the report to check delivery. When analytics is available, examine relevant referral visits and enquiries separately. Agree any new scope before the next campaign.
WHAT TRANSPARENCY LOOKS LIKENot just “done”.
Not just “done”.
Documented.
Your report should let you inspect the work without guessing what was counted.
Read the reporting checklistREPORT FIELD GUIDE / NOT LIVE CAMPAIGN DATA
Publishing URLWhere the link appears
Destination URLWhere the reader lands
Link textWhat the reader sees
Checked onWhen the link was reviewed
StatusDelivered / pending / needs review
LET’S START WITH YOUR WEBSITETell us about
Build your campaign brief Tell us about
your target pages.
Tell us what you’re promoting. Choose the scope before committing to a plan.